All the multifamily news you need
The top storylines in multifamily this week are Brynson and Engrain team up to strengthen fee transparency, SmartRent names Ponthahil as CIO, REBA adopts Fabric to speed data delivery, inside the C-suite, generational diversity in the workplace, mailroom makeovers, GA4 demystified, AI and proptech startups and the latest…
The top storylines in multifamily this week are SmartRent's new advisory council, rents poised for a 2026 comeback, LA lowers rent increase cap, notes from a road warrior, renter by choice, brand research and resident resonance, Preiss Co.'s tech evaluation process, appealing to Gen Z renters and chabots…
The top storylines in multifamily this week are turning data into decisions, Election 2025 and the effect on CRE, rent premiums persist despite record supply, multifamily insights from Nasdaq, value-add strategies, the fear multifamily can't ignore, fee transparency, optimizing revenue with smart renewals and tips for AI in…
Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…
In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.
As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.
Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless…
Multifamily owners and operators today face mounting pressures: rising resident expectations, tighter margins, and fragmented systems that make it difficult to see what truly drives performance. Without a clear view, initiatives stall, compliance risks grow and both resident and employee experiences suffer—costing valuable time and resources.