Property Management

Value-Add Still Adds Up 

Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…

Optimizing Revenue Through Smarter Renewals

In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.

Up-Front Fee Transparency Reshapes Multifamily Marketing

Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless…

Grace Hill Empowers Multifamily Leaders to Turn Data into Decisions

Multifamily owners and operators today face mounting pressures: rising resident expectations, tighter margins, and fragmented systems that make it difficult to see what truly drives performance. Without a clear view, initiatives stall, compliance risks grow and both resident and employee experiences suffer—costing valuable time and resources.

Industry Trends Report | Week of October 20

The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Aventura, Hamilton Zanze CEO and CIO are GlobeSt influencers, D.C. properties poised for redevelopment, staffing, virtual tours, luxury living, fee transparency, proptech and AI marketing audits.

Industry Trends Report | Week of October 13

The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent's new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.

Industry Trends Report | Week of September 29

The top storylines in multifamily this week are what multifamily can learn from NYC taxi decline, workhorse amenities, what pros wish they knew from the start, groundbreaking at Modera at The Hill, ballot measures, developers optimistic but worry about costs, accounts payable, training technology and AI in branding.