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A Domuso survey administered at the 2024 NAA Apartmentalize conference found that an overwhelming majority of respondents – 92% – believe that reward programs can be beneficial to their communities. In fact, 40% of surveyed leaders have already implemented such a program.
The top storylines in multifamily this week are e-commerce and the package surge, setting workplace boundaries, maintenance issues and substitute housing, parking and resident satisfaction, using AI to streamline, medical services as an amenity, apartment affordability, inflation at three-year low and Freddie Mac's new CEO.
The front door has become the new point of sale, and e-commerce has experienced unwavering growth. Multifamily communities face an unprecedented challenge. The once-simple task of receiving a package has transformed into a complex logistical operation that can overwhelm onsite teams and diminish the resident experience.
With more than 30% of residential communities suffering from parking pains, it's a no-brainer to navigate these parking pitfalls toward smoother satisfaction rates. During planning and budget season, when the weight of cost-intensive solutions feel heavy, consider three steps to solve parking without additional investment.
The top storylines in multifamily this week are high-speed internet and reliable cell reception, mystery shopping, fall package surge, finding lost pets, managed WiFi, marketing's growing influence in decision-making, Sun Belt growth and how the potential Fed rate cut will affect multifamily.
The top storylines in multifamily this week are overcoming outsourcing fears, investment properties, parking problems and reputation, creating excellent customer experiences, lower energy consumption, marketing data points, top cities for job growth and when demolitions gain favor over conversions.
Parking issues significantly impact the reputation of multifamily communities. Poor parking experiences contribute to more than 11% of bad reviews, which can lower overall ratings and deter potential residents. Addressing parking challenges is difficult since expanding parking spaces is often impractical.
Key performance indicators (KPIs) are an important component of assessing the effectiveness of multifamily marketing campaigns. All data can be useful, but in an age where information is almost limitless, it's important to understand which points are the most relevant. The MHN Executive Council share the KPIs that…