All the multifamily news you need
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.
The top storylines in multifamily this week are outstanding outsourcing, younger generations and their pets, improving the move-in experience, happier residents stay longer, brand voice and SEO writing, supply spike hits markets and strong opposition to Biden's rental cap proposal.
Renters expect the home experience to mirror their tech-savvy, convenience-driven lifestyle. As margins continue to be tight, multifamily is leaning on the power of outsourcing to provide an elevated service level. Outsourcing has emerged as a powerful tool to reduce costs and gain a competitive edge.
Rewards motivate residents to continue engaging in business-aligned, positive behavior, and a points-based cash-back program makes them happy to pay rent or refer someone to a community. When residents are happy, they will let others know either by way of an online review or word of mouth.
Everyone loves rewards, especially when they get them for doing things they do every day. Ron Klein, Head of Product for Domuso, joins hosts Matt and Courtney to discuss how rewards programs create happy residents by growing the appeal of a property, increasing on-time payments and reducing turnover.
Grace Hill announced that the company won the 2024 NAA Excellence Award in the Supplier Company of the Year category. Grace Hill was selected based on its ability to adapt to the shifts in the multifamily industry landscape and provide its clients with the most comprehensive solutions.