by Darcey Leach
Grace Hill, the innovator of talent and customer management solutions for commercial and multifamily real estate, today announced the launch of text/SMS survey delivery for KingsleySurveys. This new delivery option enables multifamily property managers to increase the number of survey responses from their campaigns, resulting in more robust, comprehensive insights.
Text/SMS delivery for KingsleySurveys launches today as a continuation of Grace Hill’s commitment to providing the latest technology and best practices to its multifamily clients. There is no doubt that text/SMS communication is a growing trend. 55% of younger demographics prefer texting over other methods of communication, according to Pew Research Center.
“Grace Hill strives to continuously expand our products and services, offering exceptional customer service, and the addition of text/SMS delivery is the next step for the data-driven multifamily industry,” said Rob Beauchamp, Chief Product Officer for Grace Hill. “Text/SMS has risen as the premiere method of survey delivery, boasting success rates in delivery and responses far above other avenues. Our multifamily clients will be able to expand the data they collect and gain increased clarity on their prospective and current residents.”
Text/SMS has a 98% successful delivery rate, which makes it more likely multifamily residents and prospects will receive an invitation to offer their feedback. The open rate on text/SMS is also high, ranging from 45%-98%. The average response time on text/SMS is less than two minutes, making it an ideal channel for timely survey delivery.