All the multifamily news you need
Multifamily's top storylines this week are Mill Creek starts construction on Modera San Rafael, multifamily investors say "go," transit-oriented development, smarter pet policies, the operations side of sustainability, California housing moves, five community messages that should be texts, a better conversion calculator and how LEED certs fared in…
The top storylines in multifamily this week are Grace Hill unveils new partnership program, pivotal year ahead for multifamily, improving market conditions, sustainability and resident well-being, energy-saving techniques, insurance exclusions, proptech essential tools, AI ethics and hyper-intelligent buildings.
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.
As apartment operators calibrate their focus on further accommodating modern renters, sustainability is playing a key role in their plans. More renters are becoming aware of their environmental footprint and are making more environment and health oriented decisions in their personal lives.
The top storylines in multifamily this week are synergy and proptech, winterizing rental properties, smart sustainability and business resilience, multifamily fundamentals remain strong, emotional support animals and pet policies and reliability in EV chargers.
Sustainability, or “going green,” was once thought to be just a fad. But modern renters – notably Gen Z and millennials – would say otherwise. According to ApartmentData.com, about 80% of apartment residents believe that living in green apartment communities is good for their health.