THOUGHT LEADERSHIP
Your Front Line of Clean: Trash Teams Are Key to Success
by Harrison Crum
Waste management plays a significant role in resident satisfaction, property perception and lease renewals. Reliable trash service and professional valets reinforce management’s commitment to resident care, while neglected disposal areas can drive frustration and turnover. As valet trash becomes commonplace, service quality and operational support are increasingly important differentiators for communities.
Read the article in The Multifamily Journal
Beyond the Logo: Brand as a Liability and a Shield
by Jeff Proebstle
Brand reputation has become a critical factor in leasing, with renters more likely to reject a community because of a management company’s reputation than choose one because of its brand. Transparent communication and ethical business practices now shape brand strength, making operational excellence essential for attracting and retaining residents.
How to Build a Better Marketing Budget in 2027
by Franco Faraudo
Effective marketing budgets align spending with specific business goals, market conditions and measurable performance rather than relying on past budgets. Regular analysis and ongoing optimization help maximize returns, while prioritizing data-driven channels and high-performing campaigns can improve occupancy and eliminate ineffective marketing.
MULTIFAMILY NEWS
Multifamily Operators Feel the Pressure
by Christine Serlin
Multifamily operators are facing mounting operational pressures, with on-time rent payments, delinquency reduction and cash flow stability taking priority over labor efficiency. Staffing challenges and rent collection demands also continue to strain operations. In response, many operators are adopting flexible payment options to improve conditions and support resident retention in an increasingly competitive rental market.
Read the article in Multifamily Executive
Red Tape Cuts: What NY Can Learn from California
by Sasha Jones
New York and California are pursuing reforms to longstanding environmental review laws that critics say have slowed housing development and increased construction costs. California’s earlier efforts to streamline approvals and expand exemptions are being closely watched as a potential model for New York’s recent push to reduce delays and accelerate production.
Federal Data Misses Billions In Potential Development
by Erik Sherman
Federal housing data may significantly understate future apartment supply by excluding projects that have not yet reached the permitting stage. An estimated 750,000 approved but unpermitted units, representing up to $265 billion in potential development value, sit in a largely untracked “shadow pipeline” that could move forward as market conditions improve.
INNOVATIONS & TECHNOLOGY
AI Can Make Property Management Faster. People Still Make It Better
by Rory Anderson
Resident experience can be a better differentiator than any amenities or concessions. A people-first approach emphasizes service and meaningful human connection while leveraging technology such as AI to support personal interactions, but not replace them. Treating resident satisfaction as a measurable operational priority can strengthen team performance, improve retention and support long-term financial outcomes.
Read the article in Multifamily Insiders
Zillow’s FTC Settlement Clears the Runway For a Bigger Fight
by Franco Faraudo
Zillow’s settlement with federal and state regulators preserves its multifamily listings partnership with Redfin while requiring Redfin to rebuild and actively compete in the rental advertising market. The agreement is expected to increase competition among listing platforms and create greater pricing leverage for owners and operators.
Prefabricated Housing Finding a Home in Key US Markets
by Paul Bergeron
Prefabricated and modular construction is gaining momentum in multifamily as developers seek solutions to the triple threat of rising costs, labor shortages and housing demand. By shifting construction to factory settings, projects can improve efficiency and enhance predictability. AI and standardized processes are helping streamline projects.