by David Stunja

It may be hard to believe, but summer is almost here. And in the apartment industry, that means it’s leasing season.

Forward-thinking operators are always thinking about how they can maximize the appeal of their communities to new residents. Innovative marketing campaigns, self-guided and virtual tours, and cutting-edge onsite amenities are just a few of the ways that today’s apartment owners and managers are trying to lure new renters.

But operators shouldn’t overlook the impact that their pet policies and amenities can have on their efforts to attract new residents. After all, we are a nation of pet lovers: 70 percent of U.S. households own a pet, according to the American Pet Products Association.

Read David Stunja’s article in the Rental Housing Journal.