by Paul Willis

Collecting lots of data is one thing. Understanding it is entirely another.

More than ever, the rental housing industry understands the value of data-driven decisions. The industry has done a commendable job of collecting the data—particularly in the past few years—but still must make headway in quantifying it and converting it to actionable business intelligence (BI). 

Challenges exist regarding sheer volume, uneven integration and simply not understanding how to unearth whatever business intelligence exists within the data. Fortunately, operators are beginning to recognize these obstacles, improve data management strategies and leverage the data in previously unforeseen ways.

To read the entire article, click this link to the National Apartment Association website.