Apartment tours

For prospects, today’s multitude of options has created greater flexibility. For operators, modern-day expectations have hastened the need to provide prospects with the ability to schedule tours in the manner of their choice and on their desired timeframe.

Nearly 90 percent of all renters want to see a property before signing a lease and 31 percent want the option of an online tour. Rental property tours are one of the most crucial tools required to outperform the competition and they can make or break whether a…

The top storylines in multifamily this week are renewal automation, investing in the future, wellness in building design, the evolution of the prospect journey, sight maps and self-guided tours, proptech, leasing power shifts to residents, rent control and the Fed holds on interest rate hike.

When the pandemic struck, operators across the country had to expand their touring options. Solutions like self-guided tours and live video tours became a necessity as social distancing protocols and coronavirus-related precautions either limited or temporarily eliminated traditional in-person, agent-led tours.

Prospects want to experience a potential new home on their own terms and without having to interact with a leasing associate. Some multifamily operators are beginning to take notice, but the apartment industry as a whole has yet to fully embrace self-guided tours.