When the pandemic struck, operators across the country had to expand their touring options. Solutions like self-guided tours and live video tours became a necessity as social distancing protocols and coronavirus-related precautions either limited or temporarily eliminated traditional in-person, agent-led tours.
Self-Guided Tours: Ready for Prime Time?
Prospects want to experience a potential new home on their own terms and without having to interact with a leasing associate. Some multifamily operators are beginning to take notice, but the apartment industry as a whole has yet to fully embrace self-guided tours.