Brand reputation

‘The Brand of a New Property Must Tell a Story’

A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…

Industry Trends Report | Week of July 22

The top storylines in multifamily this week are outstanding outsourcing, younger generations and their pets, improving the move-in experience, happier residents stay longer, brand voice and SEO writing, supply spike hits markets and strong opposition to Biden's rental cap proposal.

Grace Hill Launches Holistic Multifamily ORM Solution

Grace Hill today announced the launch of an enhanced online reputation management solution designed to help multifamily communities streamline their online reputation and protect property brands. It also provides a consolidated view of overall performance and key metrics.

Rebranding 2023 – Beth Tuttle

Rebranding can be an emotional transition. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.