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Busy marketing and leasing teams juggling multiple tasks leave too many leads on the table, according to a recent study by Rent. Respondents said they desire more automation and more qualified prospects to achieve their leasing goals as communities face greater competition.
As a multifamily property owner or manager, reputation stands as a cornerstone of your enterprise. In a dynamic and competitive market, it can make or break your success. Parking holds a high rank in the hierarchy of priorities for renters as they gather information about their future home.
Service providers in any industry know the secret to repeat business is rooted in how they treat their customers. Regardless of the product, customers expect a top-tier experience throughout their entire purchasing cycle, from the initial search to post-purchase and all the interactions in between.
One area where property managers need to up their game is sourcing their leads. An Anyone Home analysis of one large operator found the company's lead source accuracy was only 56%. In my experience, this stat is far from uncommon across the industry.