Mystery shopping

Grace Hill won an impressive four Stevie American Business Awards for a second consecutive year. The company was awarded Stevies in the Technology Executive of the Year, Business-to-Business Product, Upskilling/Workforce Learning Solution and Corporate Learning/Workforce Development Solution categories.

The top storylines in multifamily this week are high-speed internet and reliable cell reception, mystery shopping, fall package surge, finding lost pets, managed WiFi, marketing's growing influence in decision-making, Sun Belt growth and how the potential Fed rate cut will affect multifamily.

Mystery shopping has existed since the 1940s, but, even after 80 years, its presence in the multifamily industry remains underutilized. Mystery shopping can be an excellent tool for ascertaining the customer experience and the effectiveness of on-site teams, as well as a way to assess the digital aspects…

Grace Hill has acquired The Shadow Agency, a full-service mystery shopping company providing services to numerous industries, including multifamily real estate. The companies will combine technology and personnel to offer an elevated mystery shopping experience to customers.

Grace Hill announced that the company won the 2024 NAA Excellence Award in the Supplier Company of the Year category. Grace Hill was selected based on its ability to adapt to the shifts in the multifamily industry landscape and provide its clients with the most comprehensive solutions.

Mystery shops are crucial in the multifamily industry, helping teams understand the customer experience from beginning to end. BetterBot and Ellis Partners, acquired by Grace Hill in 2022, have created a solution that helps more thoroughly evaluate a prospective consumer shopping experience.