When crafting marketing plans and pushing to drive the performance of their portfolio, operators should not overlook current residents. They’ve already done the hard part and sparked their interest—now it’s just a matter of keeping them at the property.
When aiming to attract as many customers as possible, businesses often forgot about a significant subsection—the ones they already have. Whether you oversee a restaurant, casino or apartment building, you’ve already done the hard part when it comes to existing customers.