Renting over buying

For Many, The Modern American Dream Involves Renting

According to The New American Dream Report recently released by the property software management company Entrata, 41% of renters claim their American Dream has nothing to do with homeownership. In fact, 20% anticipate being lifelong renters, which represents a 33% increase from 2021.

Industry Trends Report |Week of March 6

The top storylines in multifamily this week are finding a good BTR market, rethinking pet restrictions, hoarding solutions, curb appeal is changing, the 2023 spring leasing preview, ChatGPT and multifamily marketing, oversupply won't last, the math of renting over buying and the affordability crisis.