All the multifamily news you need
The multifamily housing industry is evolving, requiring owners, property management companies and marketing teams to diversify marketing strategies to stay competitive. A well-rounded strategy that integrates innovation, personalized engagement and market awareness is key to long-term success in multifamily marketing.
We can all agree that both resident and employee satisfaction are important to maintaining the balance in happiness within a community. When leasing teams are overwhelmed, they can't provide those critical social interactions with residents. When residents don't feel a connection with the community, they are less likely…
The top storylines in multifamily this week are marketing channel diversification, leveraging services for retention, fostering trust with third-party clients, resident onboarding, media coverage of pricing software, living walls, occupancy improves, owners unite against price gouging in California and food aid reached pets displaced by Los Angeles wildfires.
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Parkside, multifamily demand soars, more people returning to the office, all leases are important, hurricane response done right, Trump and affordable housing, marketing strategies in 2025 and multifamily corporate branding.
With more than 30% of residential communities suffering from parking pains, it's a no-brainer to navigate these parking pitfalls toward smoother satisfaction rates. During planning and budget season, when the weight of cost-intensive solutions feel heavy, consider three steps to solve parking without additional investment.
Effective reputation management can lead to higher occupancy rates, resident retention and reduced marketing costs. This proactive approach not only enhances the property's reputation but also translates to significant financial benefits, making it an essential strategy for sustainable management.
Everyone loves rewards, especially when they get them for doing things they do every day. Ron Klein, Head of Product for Domuso, joins hosts Matt and Courtney to discuss how rewards programs create happy residents by growing the appeal of a property, increasing on-time payments and reducing turnover.
Effective data collection can enhance the resident experience and improve property management. This not only boosts satisfaction but also strengthens the relationship between residents and management, ultimately enhancing the community's reputation and retention rates.