All the multifamily news you need
The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won't hear rent cases and ending dog breed restrictions.
The top storylines in multifamily this week are unlocking revenue potential, maintenance and the customer journey, being pet-friendly, resident financial wellness, things not to do in 2024, TikTok and Gen Z, surviving the supply surplus, multifamily investment and the expansion of Disney Storyliving.
Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.
The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.