by Darcey Leach
Zark, a groundbreaking service that increases parking availability at multifamily communities by empowering residents to reserve parking spaces affordably, today announced a major expansion of its parking management solutions, adding Zark Rentable Items. This enhancement provides hourly, daily and monthly rental of amenities, parking and storage-related items, allowing owners and operators to realize new revenue opportunities from a more efficient rental process.
“Owners, operators and property managers need flexibility to manage and maximize all available amenities while making the reservation and rental process easy for residents,” said Todd Katler, chief executive officer at Zark. “The next level of the Zark smartphone and web apps expands our reservation system to provide increased amenity utilization for residents. This is truly a new way for owners and operators to leverage community spaces to fully maximize net operating income.”
Zark’s Rentable Items, now available, gives residents the ability to rent storage space, garages, carports, bike storage and more. Zark clients can customize the availability of these items, as well as set rates for each one.
With ancillary revenue streams becoming increasingly important for multifamily owners and operators as they face the challenges of 2025, maximizing revenue potential for already available features and amenities is increasingly appealing since it doesn’t require additional capital investment and can greatly increase resident satisfaction.
“So many communities have amenities being underutilized, simply because residents don’t know they’re available,” said Dane Bendixen, chief product officer at Zark. “Zark adds a level of efficiency to the rental process previously unavailable to multifamily. Via an elegant, customer-centric platform, owners can offer residents choice with convenient terms without burdening onsite teams to manage the reservations.”
Zark’s platform manages resident parking and rentable items by enabling residents to reserve spaces, garages, storage spaces and more from a user-friendly app. Amenities and rentable items can be customized to provide hourly, daily or monthly reservations. Communities are offering a simple, risk-free solution to residents—properties even get a revenue share—without burdening the residents with a fee that feels like a rent increase. The result is enhanced resident satisfaction and reputation.