by Darcey Leach
Zark, a groundbreaking service that increases parking availability at multifamily communities by empowering residents to reserve parking spaces affordably, announced today that the parking solutions provider has experienced more than 300% growth in 2024 with partners such as MG Properties, TruAmerica Multifamily, Catalyst Housing Group and Decron Properties. As attitudes and approaches to parking lots and structures change across the nation, more multifamily communities are understanding the need for automated management of this valuable amenity and the extensive benefits it provides.
Zark also completed the launch of a responsive web app that guarantees access to Zark from anywhere, on any device and at any time without the need to download the mobile app. The web app features the full functionality of the Zark mobile app, including real-time availability, reservation bookings, payment options and much more.
Zark’s automated solutions are the best avenue to addressing issues with an amenity that is one of the most important to renters.
“Increasing rental units and reductions in parking mandates across the country are creating challenges for resident parking. Communities are seeing that Zark’s automated solutions are the best avenue to addressing issues with an amenity that is one of the most important to renters,” said Zark CEO Todd Katler. “Owners and operators are now able to remove the parking burden from both residents and onsite teams. This ultimately improves the resident experience and net operating income.”
Zark will soon launch its Rentable Items solution which will give operators an easy way to maximize ancillary revenue without burdening onsite teams. This solution will allow residents to roll parking, self-storage and other rentable items right into their rent payment with ease, simplifying the resident experience.
“Parking is not the only task consuming the valuable time of leasing teams, who should be focused on conversions and community-building,” said Dane Bendixen, Vice President of Product at Zark. “Our latest feature automates the mundane task of amenity rentals, increasing the overall efficiency of portfolios and greatly assisting centralization efforts.”
Zark’s platform manages vacant parking by enabling residents and their guests to reserve spaces for a low daily rate. Communities are offering a simple, risk-free solution to residents — properties even get a revenue share — without burdening the residents with a fee that feels like a rent increase. The result is a reduction in resident frustration and negative reviews.