Marketing

Industry Trends Report | Week of October 13

The top storylines in multifamily this week are Grace Hill 2025 Impact Hero Awards, Pankaj Bansi is SmartRent's new CTO, PetScreening integrates with Rentvine, boosting resident retention, remaining flexible with prospects, multifamily cap rates, AI transparency, the tech graveyard and on-brand website templates.

Industry Trends Report | Week of September 29

The top storylines in multifamily this week are what multifamily can learn from NYC taxi decline, workhorse amenities, what pros wish they knew from the start, groundbreaking at Modera at The Hill, ballot measures, developers optimistic but worry about costs, accounts payable, training technology and AI in branding.

Industry Trends Report | Week of September 8

The top storylines in multifamily this week are Engrain launches "All-In" pricing, hurricane season preparation, NYC voters facing three housing proposals, clearer pricing as states take on fees, verified renter benefits, LA's housing crisis is an opportunity, storytelling strategies, costly accounts payable mistakes and a multifamily cybersecurity guide.

Industry Trends Report | Week of September 1

The top storylines in multifamily this week are Brickstone secures refinancing for Mountainaire, rates edge down, affordability crisis for middle class, value-add and community services, transitioning underwriting, fighting fraud, marketing budget priorities, SEO tips to improve rankings and using social media to engage residents and prospects.

Industry Trends Report | Week of August 18

The top storylines in multifamily this week are Quarterra begins leasing at Harper, ten cities Americans want to live in most, multifamily starts hit two-year high, strategic opportunities for investors, housing regulations driving up costs, leadership and empathy, leveraging results through data, social media marketing and AI-powered search…

Industry Trends Report | Week of August 11

The top storylines in multifamily this week are if Delta was a multifamily community, flexible spaces at home, exterior improvements to boost ROI, PetScreening is a Fastest-Growing company, apartment construction plummets, why affordable housing is an oxymoron, hidden KPIs in marketing and operations, how AI is changing SEO…

Industry Trends Report | Week of July 28

The top storylines in multifamily this week are resident retention strategies, marketing to long-time renters, brand style guides, home sellers delisting to rent, ROAD bill advances, multifamily dominates fundraising, streamlining tech stacks, video communication and social media branding.

How Video is Revolutionizing Resident Communication

Video is transforming how property managers engage residents. By featuring real team members in videos, communities can build trust, familiarity and stronger connections, reassuring residents about who oversees their community. These dynamic formats boost engagement and comprehension compared to static texts or emails.