News, Analysis and Perspective for Multifamily
The top storylines in multifamily this week are reducing towing, exploring alternative insurance, building codes and costs, community-wide WiFi, marketing channels, collecting resident data, the nuisance of cicadas, Damon Joshua joins Rent. as president and rent declines are decelerating.
Finding the best channels to stir up interest from prospects and capture qualified leads is always one of the most important goals for multifamily marketing teams. In 2024, this quest has gained greater importance as many marketers must obtain the same results with stagnant or shrinking budgets.
Busy marketing and leasing teams juggling multiple tasks leave too many leads on the table, according to a recent study by Rent. Respondents said they desire more automation and more qualified prospects to achieve their leasing goals as communities face greater competition.
The top storylines in multifamily this week are building a 21st century maintenance team, eliminating parking minimums, winning over NIMBYs, the future of apartment websites, management trends, renters are staying longer, Jen Tindle joins Grace Hill and only five markets were over 3% in rent growth.
The top storylines in multifamily this week are package delivery and theft, choosing a building name, compliance and live-in aides, the "social" of ESG, top ORM musts, how to approach SEO, office conversions rise in NYC, 33 million properties threatened by hurricanes and investment decline in multifamily.
The top storylines in multifamily this week are going paperless, helping independent rental owners, challenging assumptions about operations, EVs and convenience, humanizing content, HUD warning about AI, Connexus's new president and COO, Buckingham's new EVP and squatters legislation.
In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.
Between slowing rent growth and stagnant or shrinking budgets, operators are focused on cutting costs, requiring marketers to adapt and find ways to produce the same, or better, results with fewer dollars. About two-thirds of multifamily marketing teams report the same or a decreasing budget this year.