Operations

The top storylines in multifamily this week are package delivery and theft, choosing a building name, compliance and live-in aides, the "social" of ESG, top ORM musts, how to approach SEO, office conversions rise in NYC, 33 million properties threatened by hurricanes and investment decline in multifamily.

The top storylines in multifamily this week are going paperless, helping independent rental owners, challenging assumptions about operations, EVs and convenience, humanizing content, HUD warning about AI, Connexus's new president and COO, Buckingham's new EVP and squatters legislation.

In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.

Between slowing rent growth and stagnant or shrinking budgets, operators are focused on cutting costs, requiring marketers to adapt and find ways to produce the same, or better, results with fewer dollars. About two-thirds of multifamily marketing teams report the same or a decreasing budget this year.

The top storylines in multifamily this week are modern amenities, celebrating teams, best practices for resident bullying, digital infrastructure, centralization, job growth boost optimism, multifamily housing playing a bigger role and apartment starts drop 43% from 2023.

The top storylines in multifamily this week are irresistible amenities, improvements to drive NOI, avoiding rent concessions, tech and the human touch, collecting rent in today's economy, pet data, the modern American Dream, maintenance appreciation and Chicago set to boost multifamily supply.

The top storylines in multifamily this week are dispelling myths around assistance animals, investors chasing migration, rent stabilization, the renter revolution, successful marketing campaigns, technology and due diligence, luxury struggles in Philly, rent control threats and local housing regulations.

The top storylines in multifamily this week are parking challenges, avoiding hurdles, resident retention, EV charging solutions, innovating while remembering the basics, creating new efficiencies, women's careers stalling in CRE, the Fed holds on interest rates and completions hit 50-year high.