It’s a transitional time in the apartment world. On-site teams are constantly trying to increase efficiencies, but not at the expense of personalization. They are trying to strike the balance of using technology to assist associates, but not to such a degree that it makes teams appear robotic.
Supercharge Your CRM With Nurture Boss
Knock’s made friends with NurtureBoss, so your leads receive automated email and text follow-ups until they convert into residents and beyond. Sydney chats with Jessica Carter and Tristen Menz from Nurture Boss, plus a special guest appearance from Knock’s head of partnerships, Dorota Firek.
A Look in the Mirror: Rethinking Site Operations in Multifamily
The apartment industry lauds itself on offering a variety of exceptional employment opportunities and a career path that fosters great potential for advancement. While that statement largely rings true, the industry is admittedly experiencing a few challenges with the current model.
Industry Trends Report | Week of April 25
The top storylines in multifamily this week are automation and human interaction in leasing, credit reporting and rent payments, healthy company culture, rising insurance premiums, automating evictions and the financial benefits of easing pet restrictions.
Human Interaction in Leasing Isn’t Dead – It’s Thriving with the Help of Automation
Apartment operators have been reluctant to embrace automation technologies in the past, fearing backlash from onsite teams. There is a common misconception that adopting automation would replace onsite members. The truth is, automation is not meant to replace human interaction – it’s designed to supplement it.
Industry Trends Report | Week of April 18
The top storylines in multifamily this week are the natural disaster threat, multifamily giving back to communities, successful property managers, threats to SunBelt affordability, asking prospective residents “why” and the SmartRent acquisition of SightPlan.
Industry Trends Report | Week of April 11
The top storylines in multifamily this week are starting a management company, pet inclusiveness, rethinking outdoor amenities, headwinds in multifamily investment, best-of-breed vs. bundled solutions and using sustainable materials for a more sustainable building.
Industry Trends Report | Week of April 4
The top storylines in multifamily this week are responsible pet ownership, tips from top leasing managers, shifts in apartment searching, technology’s effect on communities, commercial real estate pitching and amenities vs. home offices in a high-cost environment.
Drawing the Line: Pet Owner vs. Property Manager Responsibilities
Of all the modern amenities and features offered at apartment communities, pet friendliness is one of the most in demand. After all, many renters welcomed a pet into their home during the pandemic, so operators looked to increase revenue and attract residents by allowing pets.
Industry Trends Report | Week of March 28
The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.