All the multifamily news you need
Too many onsite multifamily teams feel paralyzed when it comes to understanding and using artificial intelligence (AI). According to Rent.'s recent 2025 State of Multifamily Marketing Report, only 35% of multifamily professionals feel comfortable trying out AI tools. This low confidence persists even as property owners push for…
The top storylines in multifamily this week are marketing channel diversification, leveraging services for retention, fostering trust with third-party clients, resident onboarding, media coverage of pricing software, living walls, occupancy improves, owners unite against price gouging in California and food aid reached pets displaced by Los Angeles wildfires.
A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to insights from “The State of Multifamily Marketing in 2025,” a new report by Rent. As the importance of obtaining qualified leads continues to increase, marketing teams seek more precise audience targeting and are…
The top storylines in multifamily this week are SmartRent launches investment program, rate cuts and higher RTO in 2025, apartment rent growth dips, helping in pet emergencies, data-driven strategies for leasing, 2025 multifamily anti-resolutions, revolutionizing multifamily websites, how AI is transforming multifamily and branding trends for the next…
Today’s multifamily marketers aren’t fumbling around in the dark when it’s time to evaluate the effectiveness of advertising sources and tactics. How forward-thinking operators collect and use marketing data, and how they would like to see data analysis evolve, were the subjects of the 2024 Entrata Summit session…
Property websites are often rooted in function. They serve as a place for prospective residents to gather details about what a rental community has to offer. As such, many of these sites feature static floor plans, basic descriptions and satisfactory photography. That will no longer cut it for…
The top storylines in multifamily this week are towing and resident happiness, Hamilton Zanze CEO shares insights, Boomers vs. Zoomers at work, the evolution of tech vendors, navigating technological changes, streamlining leasing using AI, supply and demand not in sync and rent growth forecasts.
The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Parkside, multifamily demand soars, more people returning to the office, all leases are important, hurricane response done right, Trump and affordable housing, marketing strategies in 2025 and multifamily corporate branding.