THOUGHT LEADERSHIP
Components of a High-Performing 3rd-Party Management Firm

by Miguel Gutierrez
A high-performing third-party property management firm transcends basic operations by concentrating on strategic execution, data-driven decision-making and fostering strong client relationships. Successful firms prioritize resident satisfaction and operational efficiency to promote long-term value for property owners. By aligning with ownership goals and utilizing industry expertise, these firms enhance property performance and boost investment returns.
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MHN Executive Council: More Goals for the Year
by Jessica Fiur
Multifamily owners and operators are establishing ambitious objectives for 2025, concentrating on operational efficiency, resident experience and strategic growth. By promoting innovation and aligning with long-term investment strategies, they aim to improve portfolio performance and remain competitive in a changing landscape.
Renter Realities: A New Look at Multifamily Priorities
by Christine Serlin
Multifamily developers are reevaluating design and amenities to meet shifting renter demands. Affordability, functionality and sustainability have become top priorities, with residents seeking flexible spaces, energy-efficient features and high-quality digital connectivity. Developers are also emphasizing wellness-oriented design.
MULTIFAMILY TECHNOLOGY
Happier Teams Make Happier Residents and a Healthier Bottom Line

by Cory Smith
Employee satisfaction plays a crucial role in the resident experience and overall property performance. A positive workplace culture, strong leadership and career development opportunities contribute to more engaged teams, which in turn leads to better customer service and higher resident retention. Happy employees create stronger communities, driving operational efficiency and boosting a property’s bottom line.
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The Slow Rise of AI in Real Estate Decision Making
by Tim Savage
Despite the rapid advancement of artificial intelligence (AI), the commercial real estate sector has been slow to integrate AI into its decision-making processes. Challenges such as data accuracy and standardization have hindered widespread adoption. However, AI offers significant benefits that can streamline the process.
Skating Where the Puck is Going: Rethinking Algorithms
by Jocelyn Quall
Multifamily operators must reconsider their pricing strategies to remain competitive. While traditional pricing algorithms are data-driven, they may not fully account for changing renter behavior and external economic factors. Proactively adjusting pricing models allows companies to enhance occupancy and maximize revenue.
INDUSTRY NEWS
Grace Hill Welcomes New CTO and VP of Commercial Growth

by Darcey Leach
Grace Hill has bolstered its leadership team with the appointment of Chris Fontan as new Chief Technology Officer and Trey Tubbs as Vice President of Commercial Growth, indicating a commitment to innovation and expansion. These additions bring extensive expertise in technology and business development, aligning with the company’s dedication to enhancing property performance through advanced training, compliance and operational solutions. These strategic hires position the company for ongoing growth and leadership in the multifamily sector.
Read the article in The Multifamily Journal
Bill Would Allow 3-Day Evictions in Federal Subsidized Housing
by John Triplett
A proposed bill would substantially shorten eviction timelines in federally subsidized housing, enabling owners to remove residents for nonpayment in only three days. Supporters argue the measure enables delinquencies to be more efficiently addressed, while critics warn it could increase instability for vulnerable residents.
Housing Starts Shift Favors Multifamily and BTR Owners
by Erik Sherman
As housing demand evolves, developers are increasingly focusing on multifamily and build-to-rent communities. Affordability challenges and high mortgage rates are limiting homeownership, while rental demand remains robust, prompting greater investment in these sectors. Multifamily starts are gaining greater traction.