MULTIFAMILY NEWS
SmartRent Selects Databricks to Power the Next Gen Analytics
by Doug Pike
SmartRent has selected Databricks Data + AI Platform to strengthen management and analysis of property data across its smart housing ecosystem. The collaboration is intended to create a more unified data foundation that supports faster insights, more advanced analytics and AI-powered innovation for owners and operators. SmartRent’s goal is to provide the means for better operational decisions, increase efficiency and improve property management.
Read the article in The Multifamily Journal
Fed Plays It Safe — But It May Just Be Delaying the Inevitable
by Anthony Russo
The Fed left interest rates unchanged, signaling a cautious approach as policymakers weigh persistent inflation, labor conditions and economic uncertainty. While the decision avoids immediate disruption, it could prolong challenges for commercial real estate, including higher borrowing costs and slower transaction activity.
Permanent Opportunity Zones: What Investors Should Do Now
by Aaron Kirk Douglas
Opportunity Zones are now a permanent part of the tax code, creating long-term planning opportunities for multifamily investors. With updated rules taking effect in 2027, investors should evaluate potential projects now, particularly in rural markets that offer enhanced tax incentives and more flexible improvement requirements.
THOUGHT LEADERSHIP
Fixing for Profit: Move Your Bottom Line Through Maintenance
by Doug Pike
Equipping maintenance teams with the right tools, technology and training can have a measurable impact on a property’s financial performance. Better workflows and improved operational processes help reduce costly repairs and minimize downtime, ultimately increasing resident satisfaction. Treating maintenance as a strategic investment rather than an expense allows operators to protect assets and strengthen long-term profitability across their portfolios.
Read the article in NAA Industry Insider
Multifamily Rising Leaders Connect the Business
by Anca Gagiuc
Emerging multifamily leaders are redefining success by connecting marketing, operations, technology and resident experience instead of treating them as separate functions. Strong collaboration across departments helps ensure that brand promises align with day-to-day operations, while training and data can improve decision-making and resident satisfaction.
The Bed Bug Prevention Playbook
by Christine Serlin
Preventing bed bug infestations requires a proactive strategy centered on routine inspections, early detection and ongoing education for both residents and onsite teams. Because bed bugs spread easily between units, comprehensive and integrated pest management practices help multifamily operators protect residents and maintain operations.
INNOVATIONS & TECHNOLOGY
Smarter by Des-AI-gn: Using AI for Better Decision-Making
by Andrew Ruhland
Artificial intelligence is most effective when paired with high-quality data and strong human oversight. Rather than replacing expertise, AI should enhance decision-making by identifying patterns, improving forecasting and delivering actionable insights. Successful implementation also depends on governance and ongoing evaluation to ensure results remain accurate and transparent, while evolving along with an organization’s objectives and needs.
Read the article in NAA Apartment Innovations
Your Brand Isn’t Broken. It’s Breaking in the Handoff
by Stacey Feeney
A strong brand experience depends on seamless execution across every stage of the resident journey. When operations fall out of sync, resident expectations and actual experiences diverge, weakening trust. Aligning departments around consistent, shared goals and instilling accountability helps create a cohesive experience that strengthens reputation.
Familiarity With AI Isn’t Breeding Comfort For Americans
by Cory Smith
Despite increasing familiarity with AI, many Americans remain skeptical about its overall impact. A growing share believe the technology will do more harm than good. Experts suggest much of the public’s perception is shaped by highly visible consumer uses, while beneficial behind-the-scenes applications in science, engineering and business receive far less attention.