Industry Trends Report | Week of October 31


Making New Hires Feel Comfortable

With hiring and retention challenges continuing, it’s necessary for multifamily communities to give the same warm welcome to new hires that they do to prospective residents. A lukewarm reception, a disorganized onboarding process and improper training will only increase the uneasiness of the newest team member. With such a highly competitive environment, multifamily needs to ease the anxiety of new hires to achieve success.

Read Nicole Dzeb’s article in The Multifamily Journal

The New Frontier of the Multifamily Customer Experience

The multifamily industry has reached a point where communities need to push boundaries and evolve with their consumers or prepare to fall behind in an environment that requires a focus on the resident experience. Prospective renters want a complete picture of a community before they even visit, and expect owner/operators to provide the proptech to facilitate their desired living experience. In addition, today’s renters and prospects are looking for a differentiating personal touch.

Read Stephanie Gonzalez’s article in Multi-Housing News

The Power of Tech: Do More With Less

Technology is great for enhancing the leasing experience for prospective residents, but there are ways it can benefit current residents, maintenance teams, leasing teams and owner/operators. Mobile maintenance platforms optimize workflow for technicians and increase their productivity. Smart-home solutions like locks and thermostats allow residents to gain or grant access through an app, as well as establish a cost-effective home environment. These same items can help property managers to provide efficiency in vacant units.

Read Terry Danner’s article in Multifamily Insiders


Will Your Renters Play a Crucial Role in the Elections?

This year marks the 50th anniversary of the last time the renter demographic helped put a Republican president in office when Richard Nixon won the 1972 national election. While the midterms traditionally see a slump in renters voting compared to homeowners, the gap is beginning to shrink. In 2018, 59% of owners voted compared to 40% of renters, this was the narrowest gap in more than 30 years. The demographic that gave Joe Biden a victory over Donald Trump by 36.5 points in the 2020 election says housing issues are a driver for their getting out to vote.

Read John Triplett’s article in Rental Housing Journal

Multifamily’s Imminent Down Cycle is Overdue

The blissful period that multifamily has enjoyed over the last several years is headed toward a down cycle that some financial analysts say is overdue. However, even with some clouds on the horizon, the multifamily remains one of the brightest spots in the CRE landscape. Interest rate hikes have brought a slight shock to the system, but companies can build a resilient portfolio by focusing less on nationwide numbers and shifting their focus to hyperlocal data and trends.

Read Paul Bergeron’s article in GlobeSt

Promoting Responsible Pet Ownership at Apartment Communities

Improper management of a community’s pet population can be a headache for management, pet owners and non-pet owners. Providing effective and helpful pet amenities including well-stocked waste stations, dog parks, washing stations and pet concierge services, creates a welcoming pet-friendly environment. Loosening pet restrictions while stepping up screening efforts also helps make a property that’s perfect for pets.

Read John Bradford’s article in The Multifamily Journal

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