Monetizing The New Tech Reality, Even If it Wasn’t By Choice

by Morgan Dzak

Multifamily housing has been propelled into a new era of leasing – and not by choice. Apartment operators had to implement new technologies out of necessity during the pandemic. But in the mad scramble to implement new tech, operators didn’t have adequate time to consider the long-term ROI.

Now that the dust has settled from the early days of the pandemic, operators have taken a step back to rethink their tech stacks and identify opportunities for monetization. Monetizing tech, like community-wide WiFi, smart-home technology and even AI, drives revenue growth, increases asset value and saves operators money.

Read Morgan Dzak’s article in the Rental Housing Journal.

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