Entrata

How Do You Do, Gen Z?

Rental housing operators would be wise to cater efforts toward this subset, which largely views renting as more than a temporary option. Members of Gen Z (born from 1997 to 2012) are already firmly amidst the rental landscape, of course, but many more will be arriving in the…

Optimizing Revenue Through Smarter Renewals

In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.

Leveraging Resident-Based Services to Acquire and Retain Quality Residents

In the never-ending effort to attract and retain residents, forward-thinking operators are offering services and amenities that provide financial benefits—to help their communities. In the 2024 Entrata Summit session “Leveraging Resident-Based Services to Acquire and Retain Quality Residents,” a panel of industry experts shared their companies’ success stories.

Entrata Announces Expansion Into Canada

Entrata announced it has expanded into the Canadian property management market. The international expansion marks a significant step for the fastest-growing real estate solutions provider in the U.S. as it aims to globalize its exclusive single-login, open-access property management platform.

Entrata Survey Studies Canadian Renter Behaviors

Entrata today announced a new study, which reveals that 29% of Canadian renters moved within the last year, with another 51% planning to move once their current lease is up. The survey gives a unique view into the Canadian rental market during an industry and world-shifting time.

ENTRATA IS NAMED TO THE 2021 FORBES CLOUD 100

Entrata, the multifamily industry's most comprehensive technology platform, has been named to the Forbes 2021 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

Apartment Touring: What’s Next?

Properties were forced to eschew in-person tours for self-guided, virtual, pre-recorded, live video and other contactless tour options. Now, as the industry moves past the pandemic era, it is determining which of these options to incorporate in the tour process moving forward.