The Power of Benchmarks: Making Data-Driven Decisions in CRE

by Kendall Pretzer

Data has become a key component in the success of any industry, and commercial real estate is no exception. In an industry as complex and multifaceted as CRE, making decisions based on gut instincts or guesswork simply isn’t enough anymore. Instead, data must be harnessed to drive better, more informed decisions.

But data alone is not enough; you need benchmarks to contextualize that data. Industry benchmarks provide a framework for evaluating performance against competitors, for highlighting strengths and weaknesses and for identifying trends over time. Benchmarking enables CRE professionals to understand where their property stands relative to others, how well their operations are performing and where they need to focus their attention to improve.

Read Kendall Pretzer’s article in Proptech Outlook.

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