apartment branding

‘The Brand of a New Property Must Tell a Story’

A good brand tells a story that connects consumers and viewers to a product. In the multifamily space, a good brand connects its residents—and potential residents—to a property they want to live in and enjoy. Because resident satisfaction is vital to a property’s success, strong branding is often…

Industry Trends Report | Week of January 6

The top storylines in multifamily this week are SmartRent launches investment program, rate cuts and higher RTO in 2025, apartment rent growth dips, helping in pet emergencies, data-driven strategies for leasing, 2025 multifamily anti-resolutions, revolutionizing multifamily websites, how AI is transforming multifamily and branding trends for the next…

Industry Trends Report | Week of August 28

The top storylines in multifamily this week are renters driving innovation, co-living and the affect on housing, tips for hiring the right people, pet technology, package management, bicycle amenities, the multifamily construction pipeline, distress in the CRE market and the revival of small multifamily homes.

Industry Trends Report | Week of August 21

The top storylines in multifamily this week are pet inclusiveness, optimizing your waste programs, location and apartment branding, AI and property management, urban tech, parking problems, the current state of CRE, fall maintenance checklist and slowing rent growth.