The top storylines in multifamily this week are parking pain points, creating a self-starter culture, amenities and events for all generations, digital natives and the rental journey, digital foundation, fraudulent documents, Amazon requiring employees to relocate and the migration to high-risk areas.
The apartment search process has morphed drastically. It’s not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their audience.
There are numerous multifamily properties that can’t even supply parking to all their residents, let alone offer dedicated guest parking. And shrinking parking ratios in multifamily are only exacerbating the problem. The only option is to find a solution that lets you optimize your parking spaces.
The top storylines in multifamily this week are the nuances of renewals, women in multifamily finance, training technology, the morphing prospect experience, benchmarking, maintenance training, affordable housing, the effect of apartment construction on rent growth and rent control.
The top storylines in multifamily this week are the prospect journey, hurricane preparation, dog breed myths, incentive optimization, rental property tours, pet proptech, providing the human connection, mental health issues increasing in multifamily and the effect of student debt on leasing.
Nearly 90 percent of all renters want to see a property before signing a lease and 31 percent want the option of an online tour. Rental property tours are one of the most crucial tools required to outperform the competition and they can make or break whether a prospect decides to sign a lease.
A community’s maintenance team is the central component to keeping the property operating at peak performance. Ensuring that a community’s maintenance operations continuously run smoothly requires a robust commitment to ongoing training and support.
Low unemployment has made it more difficult for multifamily companies to attract top talent than the industry has faced in the past. A blend of technology and standard training methods crafted into digestible content will help boost retention and reduce hiring challenges and costs.
The top storylines in multifamily this week are renewal automation, investing in the future, wellness in building design, the evolution of the prospect journey, sight maps and self-guided tours, proptech, leasing power shifts to residents, rent control and the Fed holds on interest rate hike.
The week leading into Apartmentalize was packed with announcements from proptech firms. Among the news was Rent.’s introduction of integrated tour scheduling and Janine Steiner Jovanovic named CEO of LeaseLock, a lease insurance and financial technology provider.