Reputation Management

Emphasizing the “E” in ESG

As climate change and other environmental challenges continue to take center stage, more and more apartment operators are talking about Environmental, Social and Governance (ESG) factors and how to create more comprehensive ESG practices within their organizations.

Five Sentral Communities in 1% ORA Power Rankings

Sentral, the leading full-service residential hospitality company, today announced that five Sentral communities were recognized in the 2022 Elite 1% ORA Power Rankings. The J Turner Research List measured 132,000 multifamily communities based on review site feedback and ILS data.

Building Teams by Building Community

A lesson from recent hiring and retention challenges is that employees possess a powerful desire to thrive in their careers and go beyond a paycheck. This presents owners and operators an opportunity to build lasting connections with their employees, which in turn creates success in hiring and retention.

Industry Trends Report | Week of January 9

The top storylines in multifamily this week are the ongoing development of teams, the great multifamily breakup, the importance of settlements, the impact of employment data on multifamily, multifamily executives' predictions for the coming year and changes PMs and marketers should consider.

Industry Trends Report | Week of January 2

The top storylines in multifamily this week are creating a happy and productive team, the ingredients of centralization, marketing a community to multiple generations, team leadership, the 2023 forecast for multifamily and the importance of curb appeal in reputation management.

Upping the Curb Appeal Game Ups Your Resident Game

It’s no secret that maintaining a pristine curb appeal greatly influences a community’s reputation and digital curb appeal. After all, residents will express both their pleasure and displeasure in online reviews, and those reviews carry enough weight to either attract or repel prospects.

Rebranding 2023 – Beth Tuttle

Rebranding can be an emotional transition. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love.