by Wendy Simpson

On the surface, defining generational preferences seems to be a fairly streamlined process. Baby Boomers shy from technology while millennials and Gen Z individuals cannot go without it. Gen Xers are somewhere in between. 

While that notion might serve as a broad rule of thumb, most successful apartment operators look deeper than that surface-level analysis. Yes, tech preferences often correlate with age, but the nuances of generational preferences go far beyond desired means of communication. 

For instance, Boomer renters often opt for apartment living after years of homeownership, which means they’ve accumulated more possessions. With that, extra storage and proximity to the storage area is more important to them than someone fresh out of college who is still buying furniture. 

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