by Paul Willis

Apartment operators are constantly devising ways to stand out in the market. Creative marketing teams are dreaming up everything from an on-site planetarium to a mini-roller coaster that goes directly through a common-area hallway.

Sometimes the solution to attracting residents is more attainable than they realize. An uptick in pet-friendliness and a rethink of pet amenities has the potential to attract a wider pool of residents and keep existing residents in their homes.

Read about three multifamily operators who share strategies on creating pet-friendly multifamily communities in Multifamily Executive Magazine.