On the Cutting Edge: Pet Policies and Amenities to Attract and Retain Renters

by Paul Willis

Apartment operators are constantly devising ways to stand out in the market. Creative marketing teams are dreaming up everything from an on-site planetarium to a mini-roller coaster that goes directly through a common-area hallway.

Sometimes the solution to attracting residents is more attainable than they realize. An uptick in pet-friendliness and a rethink of pet amenities has the potential to attract a wider pool of residents and keep existing residents in their homes.

Read about three multifamily operators who share strategies on creating pet-friendly multifamily communities in Multifamily Executive Magazine.

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