Apartment Leasing

Rent. Announces New Strategic Partnership with Realtor.com

by Darcey Leach

Rent., a leading provider of integrated marketing solutions to the multifamily and single-family rentals industry, and Realtor.com, today announced a rental content listing distribution agreement. RentMarketplace. listings now will be distributed to the large Realtor.com audience in addition to the current exposure on the Rent. family of sites: Rent.com, ApartmentGuide.com, Rentals.com and Redfin.com.

A first in the industry, RentMarketplace. is the only listing network providing multi-family properties access to two of the nation’s largest real estate listing sites: Redfin.com and Realtor.com.

“At Rent., we are committed to simplifying the rental experience by connecting the right people with the right properties. In teaming up with Realtor.com, we have significantly expanded the reach of our clients’ listings,” said Jon Ziglar, CEO of Rent. “RentMarketplace. is the only multi-family listing network to cover two of the largest real estate networks in the country, which brings incredible value to our partners and makes it easier for properties to connect with their next renter.”

The rental listing data provided by Rent. complements Realtor.com’s current rental content derived from direct relationships with single-family and low-rise rental owners, residential property management companies, and multiple listing services nationwide. The addition of the listing data from Rent. provides a more comprehensive experience for people looking for a home or apartment to rent.

Laurence Jankelow, Realtor.com’s Vice President of Rentals added: “As we continue to invest in and grow Realtor.com’s open rentals marketplace, we are excited to work with new content partners of all shapes and sizes that allow us to create a better consumer experience for renters on our site. Millions of consumers search Realtor.com each month for their next home or apartment, and as we continue to expand our audience and listings content to include the widest selection of quality rentals and more choices than ever before, we are helping drive greater results for our partners.”

With this agreement to expand content to the Realtor.com audience, active subscription client property listings on Rent., which represent a subset of total inventory, will now receive access to over 350 million visits each month, vastly expanding their reach and exposure to potential renters, increasing leads and filling more vacancies.

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