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There are multiple facets to pet-inclusivity, beginning with pet-friendly policies and regulations. By establishing clear and concise pet policies, operators set the foundation for a harmonious coexistence between associates, pet owners and non-pet owners.

While apartment communities stand ready and willing to do all they can to provide welcoming environments for residents and their assistance animals, there’s no getting around the fact that these animals can present some challenges.

Prospective renters are routinely able to readily access self-guided in-person tours, virtual tours, 3D walkthroughs and online applications to maximize convenience and minimize the need for interactions with onsite associates. In addition, chatbots allow prospects to get answers to their questions 24/7.

Although each facet of ESG is vital to keeping society on the right path, sustainability in rental housing is becoming increasingly prevalent. Operators and investors are tapping into various products and services that encourage an environmentally-conscience community.

According to a preliminary report by CoStar Group that was recently outlined in the Wall Street Journal, apartment investment sales totaled $14 billion in the first quarter of this year. The figure represents a whopping 74% decline from first-quarter 2022.

The industry is constantly seeking ways to increase net operating income, make daily tasks more efficient and give valuable time back to team members. It seems only fitting for operators to take the same approach with renewals, considering their pronounced impact on an organization’s bottom line.

Increasingly, multifamily companies are discovering that embracing pet inclusivity by reducing or even eliminating breed and weight restrictions can be a powerful way to boost demand, sign new residents and retain current ones.

Like many apartment markets across the U.S., metro Atlanta has seen its performance cool somewhat recently in the midst of inflation and overall economic uncertainty. During the fourth quarter of 2022, same-store effective asking rents for new leases in the area increased by 4.1% year-over-year.