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What Makes a Market a Good One for BTR Communities?

According to Berkadia, the construction of build-to-rent homes - single-family houses built for the purpose of renting out - jumped by 30% from 2019 to 2020. A 2022 report by the company also notes that “developers expect build-to-rent homes will reach a double-digit share of new construction by…

It’s Time to Rethink Breed and Weight Restrictions

In the pet policies of the past, breed and weight restrictions were just as common as collision insurance within an automobile policy. Essentially, all rental communities had them, and it was part of the landscape. Slowly, that mindset has begun to shift—and those eliminating these pet restrictions have…

Flexible Living Is the Path to Growth in Multifamily

It is no surprise that when the market slows down, multifamily operators typically compensate with cost-cutting measures to bolster their margins. While cutting back and finding efficiencies can help companies stay profitable, the belt tightening may ultimately hurt owners both in the short and long run.

Five Sentral Communities in 1% ORA Power Rankings

Sentral, the leading full-service residential hospitality company, today announced that five Sentral communities were recognized in the 2022 Elite 1% ORA Power Rankings. The J Turner Research List measured 132,000 multifamily communities based on review site feedback and ILS data.

Sentral Welcomes Executives from Top Companies

Following its acquisition of Align Residential, Sentral has expanded its leadership team to drive continued strategic growth and innovation of its best-in-class multifamily and hospitality management platform. This will support Sentral's continued expansion across the U.S.

Supporting Multifamily Associates’ Ongoing Development

It is no secret that engaged employees fuel company success. Yet according to a recent poll from Gallup, employee engagement across industries has declined in recent years after about a decade of gradual improvement. Opportunities for growth and development were heavily desired by respondents.

Creating Happy and High-Performing Associates

Happy associates begat happy residents. They also make their coworkers more energetic and more productive, and can build an atmosphere of creativity and innovation that benefits both the company and its residents. They reduce the expense and headaches of high employee turnover rates.