by Morgan Dzak

Other industries are years ahead of multifamily when it comes to the customer experience. Sports, entertainment, travel, and hospitality are just a few examples of industries that have excelled at elevating experiences for their customers and set the bar for digital interaction. 

Looking for an apartment is also an experience, and a deeply personal one at that. Operators have been trying to meet evolving renter needs and transform the customer experience into a better, more enjoyable resident life cycle. The key is creating more memorable, intuitive, and personalized experiences for the modern renters who are just as research-driven as they are digitally savvy.

Focusing on that customer experience creates a long-term impact on new leases, renewals, resident retention, and better reputation. Multifamily can leverage some impactful strategies from other industries to deliver a better experience to renters. 

Read Morgan Dzak’s article in the Multifamily Executive.