The Multifamily Journal

Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.

Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced the start of preleasing at Modera Revere Beach, a contemporary community located on the nation’s oldest public beach, approximately eight miles northeast of Boston.

Mill Creek Residential, a leading developer, owner-operator and investment manager specializing in premier rental housing across the U.S., today announced it has broken ground on Modera Mystic, a contemporary mixed-use community in Medford, Mass., just north of Boston. First move-ins at Modera Mystic are anticipated for 2027.

Pet policy compliance is crucial for a happy, healthy, and pet-responsible community. Property teams can get ahead of things by adding a pet addendum to the lease agreement to help ensure all residents are on board and by having the right systems in place to track compliance.

The top storylines in multifamily this week are Brynson and Engrain team up to strengthen fee transparency, SmartRent names Ponthahil as CIO, REBA adopts Fabric to speed data delivery, inside the C-suite, generational diversity in the workplace, mailroom makeovers, GA4 demystified, AI and proptech startups and the latest…

PetScreening today announced it ranked No. 169 on the Deloitte Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 31st year. PetScreening grew 483% during this period.

Real Estate Business Analytics (REBA), the trailblazer in Connected Analytics for the multifamily industry, today announced its adoption of Microsoft Fabric — an AI-powered data analytics solution featuring data movement, data lakes, data engineering, data integration, data science, real-time analytics and business intelligence.

SmartRent, Inc., a leading provider of smart communities and smart operations solutions for the rental housing industry, today announced the appointment of Sangeeth Ponathil as Chief Information Officer. A proven executive leader with more than 25 years of experience guiding enterprise technology strategy, Ponathil will chart SmartRent’s technology…