The Multifamily Journal

The rental housing industry is facing a challenge: Finding and keeping quality people within the workforce. This is making it harder for companies to provide great customer service to residents, and it’s putting extra pressure on the teams that are already in place. To tackle this issue, many…

Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…

In the “Optimizing Revenue Through Smarter Renewals” session at the 2025 Entrata Summit, industry experts detailed a range of strategies for boosting retention. Among their recommendations: concentrate on a resident’s experience from the moment their lease is signed and embrace cutting-edge technology.

As the multifamily industry approaches 2026, experts provide practical insights on how to effectively integrate artificial intelligence into marketing strategies. The focus goes beyond chatbots to include applications like automatic ad optimization, dynamic content creation and precise audience segmentation.

Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless…

Multifamily owners and operators today face mounting pressures: rising resident expectations, tighter margins, and fragmented systems that make it difficult to see what truly drives performance. Without a clear view, initiatives stall, compliance risks grow and both resident and employee experiences suffer—costing valuable time and resources.

Multifamily professionals constantly evaluate and reevaluate how the broader economy is affecting the industry. Sometimes, however, it’s beneficial to seek an outside perspective. The 2025 Entrata Summit session “Market Signals: Multifamily Insights from Nasdaq” provided key takeaways as to how the sector fits into the economy as a…

The top storylines in multifamily this week are Mill Creek starts preleasing at Modera Aventura, Hamilton Zanze CEO and CIO are GlobeSt influencers, D.C. properties poised for redevelopment, staffing, virtual tours, luxury living, fee transparency, proptech and AI marketing audits.