PooPrints

As climate change and other environmental challenges continue to take center stage, more and more apartment operators are talking about Environmental, Social and Governance (ESG) factors and how to create more comprehensive ESG practices within their organizations.

It’s no secret that maintaining a pristine curb appeal greatly influences a community’s reputation and digital curb appeal. After all, residents will express both their pleasure and displeasure in online reviews, and those reviews carry enough weight to either attract or repel prospects.

All pet-friendly communities deal with the challenge of unscooped pet waste. This challenge creates additional costs for operators who have to pay someone else to clean it up or task maintenance teams with doing the job, causing valuable time and resources to be wasted.

While there are a few apartment operators who would rather not allow pets onsite, most are modernizing their pet policies and removing pet restrictions altogether because of that broader resident pool and the monetary benefits that come with doing so.

PooPrints, the first and largest commercial DNA pet waste and pet identification management Company, today announced it has hired Deborah DeRouen as its national director of marketing & strategic partnerships. DeRouen will oversee marketing initiatives and strategic partnerships.

Relying on maintenance teams to remedy the unscooped pet waste problem is no longer a feasible option. In fact, utilizing maintenance teams to pick up waste is most likely costing operators valuable time, equating to a substantial loss in revenue.

As more communities become pet-friendly, operators have started tapping tech solutions to address some of the pain points that accompany being pet-friendly and enhance the experience for pet owners, non-pet owners and onsite teams alike.

Sustainability, or “going green,” was once thought to be just a fad. But modern renters – notably Gen Z and millennials – would say otherwise. According to ApartmentData.com, about 80% of apartment residents believe that living in green apartment communities is good for their health.