reputation management

The top storylines in multifamily this week are data driving decisions, digital reputation management, waste DNA testing, rent control and investments, hiring challenges and package management.

This week's top multifamily stories include operational lessons from the pandemic that are now best practices, increasing multifamily salaries, responding to negative reviews, the impact of ground-floor grocers on asset value, the NYC rent slip and the most popular cities for millennials.

This week's multifamily news hot topics: Covid-19's impact on operations, earning ancillary revenue through pet amenities and services, helping employees cope during the pandemic, criticism mounts against Trump's plan to stop evictions and more.

This week's top multifamily news headlines: The Power of SGTs: Prospects Trade in Their Own Currency, 6 Amenities That Attract Renters During Covid-19, The Problem With Stock Review Responses and more.

This week's top multifamily news headlines: Getting Self-Guided Tours Right, The Future of Apartment Design, Don't Be So Defensive, Concerns about Residents' Financial Well-Being Grow

Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea. Put yourselves in the consumer’s shoes for a moment.

Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. What matters is making the community or management company look bad. Online review sites aren’t in the fact-checking business.

Reputation management has always been a delicate balance of publicly acknowledging concerns, working to address them and holding your ground when necessary. The process has become a bit more complicated in the multifamily world during the pandemic.