Marketing

Industry Trends Report | Week of January 1

The top storylines in multifamily this week are unlocking revenue potential, maintenance and the customer journey, being pet-friendly, resident financial wellness, things not to do in 2024, TikTok and Gen Z, surviving the supply surplus, multifamily investment and the expansion of Disney Storyliving.

Industry Trends Report | Week of November 27

The top storylines in multifamily this week are community spaces, resident screening guidelines, holiday events for residents and teams, budgeting season, balancing AI and people, marketing to Gen Z, housing trends for 2024, multifamily's influence on interest rates and removing barriers to affordability.

Industry Trends Report | Week of November 13

The top storylines in multifamily this week are the nationwide changes to parking, effective pet policies, helping CRE portfolios thrive, resident retention, online reviews and marketing, holiday events and social media, veterans and CRE careers, building housing near transit revival and the changing weather.

Industry Trends Report | Week of November 6

The top storylines in multifamily this week are revolutionizing delinquency solutions, capturing the attention of renters, talent and supply chain issues, parking and reputation, digital marketing strategy, resident retention, renter preferences, the battle over service fees and owners doing more with less.

Industry Trends Report | Week of October 23

The top storylines in multifamily this week are faster renewal decisions, pest control, empathy-driven design, social media metrics, scalability in package management, Kansas City's tech boom and housing, cities building the most apartments, Gen Z and millennial preferences and apartment growth in 2024.

Industry Trends Report | Week of October 9

The top storylines in multifamily this week are attracting pet owners, value-add rehabs, branding apartments by property class, connectivity infrastructure, reimagining resident retention, the EV surge, Impact Hero Award winners, record apartment demand, and the affordability crisis deepens.

Industry Trends Report | Week of October 2

The top storylines in multifamily this week are parking management, recession proofing, the difference between service and support animals, marketing and the C-suite, AI and due diligence, ev charging rules, owner expenses for every dollar, SCOTUS denies rent contol case, and development delays.

Industry Trends Report | Week of September 18

The top storylines in multifamily this week are using data to address parking problems, employee mental health, amenities you need now, TikTok and marketing, fighting fraud, artificial intelligence, regional bank risks, interest rates and NMHC's new housing initiative.