Grace Hill today announced the launch of an enhanced online reputation management solution designed to help multifamily communities streamline their online reputation and protect property brands. It also provides a consolidated view of overall performance and key metrics.
Industry Trends Report | Week of November 6
The top storylines in multifamily this week are revolutionizing delinquency solutions, capturing the attention of renters, talent and supply chain issues, parking and reputation, digital marketing strategy, resident retention, renter preferences, the battle over service fees and owners doing more with less.
Industry Trends Report | Week of May 29
The top storylines in multifamily this week are assistance animals, corporate wellness, hotel-style amenities, development technology, proptech, online reviews, homeownership drops, mental health construction and why the future of multifamily is in good hands.
Industry Trends Report |Week of May 1
The top storylines in multifamily this week are apartment transactions, pressure on PMs to maintain profits, residential conversions, maintenance centralization, paths to efficiency, tips for effective reputation management, home-buying pessimism and the Fed unleashes a 10th interest rate hike.
Industry Trends Report | Week of Feb. 7
The top storylines in multifamily this week are data driving decisions, digital reputation management, waste DNA testing, rent control and investments, hiring challenges and package management.
Why Removing Negative Reviews Can Be Worse Than Having a Low Score
Prospects expect to see a variety of review content, and often are more concerned with how well the community is addressing resident concerns. The adverse impact of a negative review is lessened if the community team is handling the concern in a friendly and effective manner.
The Trouble With In-House Review Responses
Multifamily property managers are typically eager to respond to positive feedback in online forums, but conveying an appropriate message becomes complicated when faced with a negative review. It’s understandably difficult to receive negative feedback from a renter.
Industry Trends Report | Week of Sep. 7
This week’s multifamily news hot topics: Covid-19’s impact on operations, earning ancillary revenue through pet amenities and services, helping employees cope during the pandemic, criticism mounts against Trump’s plan to stop evictions and more.
A Defensive Response Can Damage Your Reputation
When faced with a negative review, responding in a reactionary manner will only serve to erode the situation further. More importantly, the damage will spread far beyond the relationship with the person who posted the review. Keep in mind that you’re not responding to the reviewer.