The top storylines in multifamily this week are data driving decisions, digital reputation management, waste DNA testing, rent control and investments, hiring challenges and package management.
Industry Trends Report | Week of Feb. 7
Why Removing Negative Reviews Can Be Worse Than Having a Low Score
Prospects expect to see a variety of review content, and often are more concerned with how well the community is addressing resident concerns. The adverse impact of a negative review is lessened if the community team is handling the concern in a friendly and effective manner.
The Trouble With In-House Review Responses
Multifamily property managers are typically eager to respond to positive feedback in online forums, but conveying an appropriate message becomes complicated when faced with a negative review. It’s understandably difficult to receive negative feedback from a renter.
Industry Trends Report | Week of Sep. 7
This week’s multifamily news hot topics: Covid-19’s impact on operations, earning ancillary revenue through pet amenities and services, helping employees cope during the pandemic, criticism mounts against Trump’s plan to stop evictions and more.
A Defensive Response Can Damage Your Reputation
When faced with a negative review, responding in a reactionary manner will only serve to erode the situation further. More importantly, the damage will spread far beyond the relationship with the person who posted the review. Keep in mind that you’re not responding to the reviewer.