Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.
Now Is the Time to Promote Mental Health in Multifamily
Multifamily experienced an improvement in mental health last year, but the number of people who reported less stress in 2023 are akin to the numbers reported during the pandemic, according to the National Apartment Association 2023 Mental and Emotional Health Study.
End Parking Nightmares: Tame the Troublemakers with Data
Some communities don’t have to worry about parking. The funny thing is parking isn’t “a thing” until you don’t have it…and then it’s a “big thing!” Any hiccups in the process can lead to frustration, complaints to onsite teams and friction between neighbors.
Industry Trends Report | Week of September 11
The top storylines in multifamily this week are promoting responsible pet ownership, amenity versatility, brand messaging, tomorrow’s renters, data visualization, EVs and natural disasters, future rent growth, where the jobs are going and rising multifamily insurance.
Industry Trends Report | Week of September 4
The top storylines in multifamily this week are retaining residents through choice, ESG, emergency response for residents, centralization, data-based decisions, tech for reducing burnout and turnover, operational efficiency challenges, Q4 deals and economists distort the record on rent control.
ESG is Transforming the Multifamily Real Estate Landscape
Today’s owners/operators face a choice: either embrace sustainability now and be well prepared for upcoming changes or delay and struggle to catch up later. Ignoring ESG will become increasingly difficult as demands begin to arrive from multiple sides.
Renters Driving Multifamily Innovation
Renters are modern. They expect to be able to manage their lives from the palm of their hand, and that includes their living spaces and rental experience. Today’s renters demand flexibility, affordability and options. They want it provided by their apartment community — and they want it now.
Industry Trends Report | Week of August 21
The top storylines in multifamily this week are pet inclusiveness, optimizing your waste programs, location and apartment branding, AI and property management, urban tech, parking problems, the current state of CRE, fall maintenance checklist and slowing rent growth.
Be Pet Inclusive – But Promote Responsible Pet Ownership as Well
Creating a pet-friendly community isn’t as easy as simply reducing restrictions and allowing a free-for-all atmosphere. A measured approach is required, and the suggestions above will help ensure that properties are not only pet-friendly, but pet-responsible, as well.
What ‘Pet-Inclusivity’ Really Means (and Why It Matters)
There are multiple facets to pet-inclusivity, beginning with pet-friendly policies and regulations. By establishing clear and concise pet policies, operators set the foundation for a harmonious coexistence between associates, pet owners and non-pet owners.